TEAM 2020-01-23T10:06:03+00:00

our team

An overview of the head office team at Caroline South Associates.

Caroline South

CEO & Founder

Caroline is the driving force of the company’s overall strategy and performance, including brand selection and senior management negotiation. She is involved with finance, overall brand marketing strategies and maintains a consistent presence to maintain and uphold optimised company performance.

Email: caroline@carolinesouth.co.uk
Tel: 01276 700599

Tom South

General Manager

Tom supports the implementation of CSA’s overall strategy and is in charge of establishing internal policies. He oversees administrative, logistical, human resources, and accounting services to support company operations and profitability.

Email: tomsouth@carolinesouth.co.uk
Tel: 01276 859947

Karen Shanks

Office and Project Manager

Karen takes the lead on all specialist projects for CSA brands, including marketing day’s, store renovations, retailer websites and H/R administration. Karen has been with CSA since its creation in 1991 and remains a guiding presence to junior office members and a valuable support to the brand managers in their daily functions.

Email: karen@carolinesouth.co.uk
Tel: 01276 859945

Ruth Skinns

Director of One Shiseido Group – Finance

Ruth has overall control of the P&L, ensuring expenses are kept within budget and gross sales potentials are maximised. She also sets the budgets in conjunction with brand, forecasts all new lines and negotiations special price deals.

Email: ruth@carolinesouth.co.uk
Tel: 01276 859948

Myrthes de Freitas Segalla

Director of One Shiseido Group – Commercial UK Travel Retail

Myrthes is responsible for planning the business strategic marketing plans and implementing them effectively to develop profitable revenues; as well as overseeing all operational reports, KPI’s, negotiation of promotional space, and monitoring of the business performances. Along with her management team of three Travel Retail Supervisors, she is responsible for 100 BC’s and their development.

Email: myrthes@carolinesouth.co.uk
Tel: 01276 859948

Tina Murad

Brand Manager – Luxury Division

Tina has overall responsibility for all the brands within the Luxury division, specifically managing the implementation of annual marketing plans, staffing, brand P&L, promotional preparation and implementation, product forecasting along with sell in and sell out functions.

Email: tina@carolinesouth.co.uk
Tel: 01276 859949

Maggie He

Brand Manager – La Prairie

Maggie is responsible for developing the business strategic growth plans for La Prairie, implementing them to develop profitable revenues as well as overseeing all operational reports, KPI’s, strategic planning, and monitoring the business performances.

Email: maggie@carolinesouth.co.uk
Tel: 01276 859941

Brooke Hewitt

Retail Manager – Shiseido Group

Brooke’s role covers all aspects of sell out of the Shiseido Division Fragrance brands – Shiseido, Dolce&Gabbana, Issey Miyake, Narciso Rodriguez, Elie Saab, Zadig & Voltaire, Bare Minerals and Nars. As a multi-site Retail Manager, Brooke is field based and has a specific group of doors in her portfolio.

Brooke works in close partnership with the brands, retailers and CSA offices in order to deliver a consistent growth and effective communication at all levels of the business.

Email: brooke@carolinesouth.co.uk
Tel: 01276 534203

Sarah Ford

Retail Manager – One Shiseido Group

Sarah’s role covers all aspects of sell out of the Shiseido Division Fragrance brands – Shiseido, Dolce&Gabbana, Issey Miyake, Narciso Rodriguez, Elie Saab, Zadig & Voltaire, Bare Minerals and Nars. As a multi-site Retail Manager, Sarah is field based and has a specific group of doors in her portfolio.

Sarah works in close partnership with the brands, retailers and CSA offices in order to deliver a consistent growth and effective communication at all levels of the business.

Email: sarah@carolinesouth.co.uk
Tel: 01276 534203

Emily Mather

Retail Manager – One Shiseido Group

Emily’s role covers all aspects of sell out of the Shiseido Division Fragrance brands – Shiseido, Dolce&Gabbana, Issey Miyake, Narciso Rodriguez, Elie Saab, Zadig & Voltaire, Bare Minerals and Nars. As a multi-site Retail Manager, Emily is field based and has a specific group of doors in her portfolio.

Emily works in close partnership with the brands, retailers and CSA offices in order to deliver a consistent growth and effective communication at all levels of the business.

Email: emily@carolinesouth.co.uk
Tel: 01276 534203

Clodagh Leonard

Assistant Brand Manager – One Shiseido Group

Clodagh supports the Shiseido Group in the daily operations of each point of sale and in delivering brand strategy, through the implementation of marketing plans. This includes the control and distribution of POSM, maintenance of shop floor counters, management of incentives calendar, and organisation of on counter events.

In addition, Clodagh ensures effective coordination of the administrative functions of staff management in conjunction with the retail managers.

Email: clodagh@carolinesouth.co.uk
Tel: 01276 859942

Ode Enwya

Travel Retail Supervisor – Luxury Division

Ode’s role covers all aspects of sell out for the luxury division brands, including BC recruitment, coaching and sales analysis along with all elements of merchandise excellence and brand compliancy. He is fully involved in promotional implementation/execution and works closely with his brands, operators and CSA managers to deliver optimised profitability KPI’s and effective communication at all levels.

Email: ode@carolinesouth.co.uk
Tel: 01276 534201

Lianne Shoolbread

Assistant Brand Manager – Luxury Division

Lianne is involved with the implementation of the brand’s strategy and marketing plans and organises brand training and seminars.An integral part of her role is to monitor stock levels, analysis of weekly/monthly figures and reporting and compiling business reviews for the brands. Further responsibilities include distribution of POSM, promotion plans, renovations/counter maintenance along with BC’s communication, covering HR and personnel administration.

Email: lianne@carolinesouth.co.uk
Tel: 01276 859946

Roberto Morella

Airport Supervisor – La Prairie

Roberto is involved with the implementation of the brand’s strategy and merchandising plans. An integral part of his role is to monitor stock levels and analysis of weekly/monthly figures. Further responsibilities include organising, leading and monitoring promotions, monitoring stock levels and coaching our BAs.

Email: roberto@carolinesouth.co.uk
Tel: 01276 859941

Erum Khan

Coach – La Prairie

Erum implements, trains and monitors Art Of Perfection services and Diamond Service for La Prairie. Erum is the ambassador for Art Of Perfection in the UK area, coaching BAs on counter.

Email: erum@carolinesouth.co.uk
Tel: 01276 859941

join our team

Do you want to be part of a successful team working within the Beauty sector of the travel retail industry? Follow the link to apply to join the Caroline South Associates team.

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