ABERCROMBIE & FITCH
Abercrombie & Fitch (A&F) is an American retailer that focuses on upscale casual wear for young consumers, its headquarters are in New Albany, Ohio, a suburb of Columbus. The company operates 2 other offshoot brands: Abercrombie Kids & Hollister Co. The company operates 1,049 stores across all four brands.
Once known for its sexy ad campaigns, the company has toned down its imagery and no longer displays nearly nude models in their advertisements. According to Chairman Arthur Martinez, Abercrombie and Fitch is now targeting an older consumer, from ages 18-25. These changes provide the hopes that the audience will see the company is evolving along with its consumers, and boost sales.
Visit Abercrombie & Fitch’s Website
(this will take you away from Caroline South Associates)