Shiseido 2017-03-06T13:23:49+00:00

Project Description

SHISEIDO

Crowned with the company name, it is a prestige brand representing the Shiseido group, and is sold in 88 countries and regions as of December 2015. Centered on Ultimune, a symbolic item released in September 2014, its lineup includes skin care, makeup, and sun protection products. In January 2016, with “empathy” as the keyword, products, ad visuals, models, sales counters, and brand logo underwent major changes.

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